Founded
2025
About Us
We build
We build
what should
have already existed.
Every revenue team in the world is leaking pipeline. Most of them can't see it. All of them are paying for it.
Revenue Recovered
20M+
Customers
50+
Our mission
The unfair tax
The unfair tax
on revenue teams.
Most companies spend more on lead acquisition than on any other line item in their go-to-market budget. Then they lose twenty to forty percent of those leads before a real conversation ever happens.
The tools were never the problem. CRMs do what CRMs do. Marketing automation does what it does. The problem is what happens between them — the silent gap where a buyer raises their hand, gets ignored, and quietly walks across the street.
We started SmartLeadFollowup because that gap is fixable. Not with another dashboard. Not with another inbox. With a system that actually does the work — observes every signal, scores every lead, and acts on the ones most likely to come back.
We're building the layer between intent and revenue that should have already existed.
— The team at SmartLeadFollowup
The story so far
From a frustrated CRO's spreadsheet to a $20M pipeline engine.
SmartLeadFollowup didn't start as a venture pitch. It started as an internal tool one of our co-founders built to figure out why his team was missing its number every quarter despite hitting all of its lead-gen targets. Four years in, here's how we got here.
How we work
Three things we won't compromise on.
Every company has a values page. Most of them are wallpaper. Ours are the three principles we've actually fired people for violating, hired people for embodying, and rewritten product specs around.
01 PRINCIPLE
Customer revenue is real money.
Every shortcut in our product is a shortcut with a customer's pipeline. We sweat the false-positive rate. We test the AI's outreach against our own brand standards before any customer sees it. The number on the dashboard has to be true.
02 PRINCIPLE
Boring problems, built obsessively.
Recovering dormant leads isn't a glamorous problem. It's a hard one — full of edge cases, integration cliffs, and compliance traps. We built this company on the bet that the team that takes boring problems most seriously is the team that owns the category.
03 PRINCIPLE
Trust is the only moat.
We sit behind your CRM, write into your system of record, and send messages on behalf of your brand. None of that works without trust. SOC 2, ISO 27001, customer-managed keys, zero shared model training. The defaults matter.
Leadership
The people building this.
A small leadership team, deliberately. Most of us have been on the customer side of this problem. All of us are still in the product weekly.
M
Anna Metselitsa
Co-founder & CEO
Spent 3 years learning AI and systems. Built the first version of the platform in a spreadsheet to prove the math.
D
Abdellah Harmani
Co-founder & CTO
Built the data and AI infrastructure. Believes the boring infrastructure problems are the only ones worth working on. Architecture obsessive.
Open roles
Help build the next chapter.
We're hiring across engineering, customer success, and go-to-market. We bias toward people who've done the work — operators, builders, customer-facing engineers.
If you've ever sat on the customer side of this problem, you'll fit in here. If you haven't, we'll teach you.
Senior Backend Engineer · Recovery Engine
ENGINEERING
→
ML Engineer · Scoring & Predictions
AI / ML
→
Enterprise Account Executive
GO-TO-MARKET
→
Solutions Architect · Customer Engineering
CUSTOMER SUCCESS
→
Senior Product Designer
DESIGN
→
Security Engineer · Platform & Compliance
ENGINEERING
→
Technical Writer · Documentation
PRODUCT
→
Get in touch
Whatever the question, we'd love to talk.
Press inquiry, partnership idea, just curious about what we're building. Pick the path that fits — we read everything that comes through.